When the Nike Dunk first dropped back in 1985, it was Nike’s original team shoe, launching in an iconic “True to Your School” campaign—saluting to different schools across the states where each colorway represented a specific college and their basketball team. From the get-go, Nike made sure that staying true to your team and your crew is the key to success. Something which was highlighted again in 1999 when the “Goldenrod” colorway was re-released, and a friends & family Wu-Tang Clan collaboration became the favorite mystery of many sneakerheads.
Originally referencing the University of Iowa and the Hawkeye’s, the Nike Dunk High Varsity Maize is set to return on the 9th of December 2020, so it’s only right we work with, and give back to, someone who we felt really embodied the true meaning of being True to Your Crew and giving back to the community.
Since the start of the pandemic, Trapfruits London have been putting themselves on the frontline to provide fresh fruits for their community – and in such testing times, one thing that always rings true is doing good and giving back to those who need it most. We caught up with them to document their journey & day to day activities, as well as what crew & community means to them.